How to Examine a Meme's Fitness
How to examine a meme or post and discern its memetic fitness
- Message
- Trigger
- Emotion
- Progenitor Mechanism (CTA)
- Social currency
- Public
- Value
- Stories
- Social Currency – the better something makes people look, the more likely they will be to share it
- Triggers – things that are top of mind are more likely to be tip of tongue
- Emotion – when we care, we share
- Public – the easier something is to see, the more likely people are to imitate it
- Practical Value – people share useful information to help others
- Stories – Trojan Horse stories carry messages and ideas along for the ride